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PURELORA® adaptive anti-aging foundation perfectly matches your skin tone and is the choice of over 300,000 users worldwide.

PURELORA® adaptive anti-aging foundation perfectly matches your skin tone and is the choice of over 300,000 users worldwide.

 (4.9/5 (351,837 reviews)
✦ Inspired by Korean beauty innovation 50+

Smart beauty designed for mature skin

A formula created especially for women aged 50 and over , designed to instantly improve the appearance of mature skin. It helps to visually smooth fine lines , cover visible blemishes, and give the face a more even, radiant, and revitalized look .

It visually adapts to your skin tone.
Helps to conceal blemishes and uneven skin tone
Softens the appearance of fine lines
It leaves the skin looking brighter.
More than makeup: a simple way to achieve more even, rested and radiant-looking skin in just a few steps.
It automatically adapts to your skin tone.
🦩 It covers imperfections.
Natural finish for over 10 hours
With SPF 15
Regular price £14.97
Regular price £14.97 Sale price £139.99
SAVE 89% Sold out
 
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PURELORA® adaptive anti-aging foundation perfectly matches your skin tone and is the choice of over 300,000 users worldwide.
Regular price £14.97
Regular price £14.97 Sale price £139.99
SAVE 89% Sold out
🔥 It's selling out fast!
Due to high demand, limited quantities remain available.
89% sold
The offer ends at 18:53
180
DAY
WARRANTY

180-day money-back guarantee

Try it with complete peace of mind. If the product doesn't meet your expectations, you're protected by our 180-day money-back guarantee . Buy today with confidence and find out if it's right for you.

Buy with confidence.
180 days to try it
Buyer protection
Money-back guarantee*

Our adaptive pigment formula eliminates the need to choose a shade. As you blend, the microencapsulated pigments react to your skin's warmth and undertones, adapting in seconds to your unique complexion. Ideal for light to medium skin tones, it evens out skin tone, conceals imperfections, and melts into the skin for a flawless, second-skin finish.

Our color-changing foundation is suitable for all skin tones, from the highest to the medium.

Step 1: Create the perfect base
. Start with hydrated skin. Apply your usual primer or moisturizer to create an even base that will help your foundation glide on smoothly.

Step 2: Create your base.
Apply a small amount to the back of your hand. Using a brush, dab the foundation onto your forehead, cheeks, nose, and chin. Blend from the center of your face outwards in circular motions for a natural, smooth, medium-coverage finish with a velvety matte texture.

Step 3: Customize your coverage
. Want more coverage in specific areas? Apply a second layer to areas that need extra attention (blemishes, redness, or discoloration) and blend it seamlessly with your foundation.

Step 4: Set your makeup. Brighten the
under-eye area with your favorite concealer, then lightly apply translucent powder to your T-zone (forehead, nose, and chin) to control shine and maintain a fresh look all day long.

Find your perfect shade risk-free. Our color-changing foundation comes with a full satisfaction guarantee: if the shade isn't right, we'll give you a full refund, no questions asked.

We know that finding the perfect foundation online can feel like a lottery. That's why we've taken the risk out of it. Try it on your skin, in your lighting, and following your routine. If it's not the right foundation for you, simply let us know within 180 days and we'll give you a full refund immediately.

Revitalizing ingredients

  1. Glycerin  : Beneficial glycerin for the skin that provides hydration throughout the day.
  2. Mica  : Natural mineral pigments for a soft, healthy glow.
  3. Vitamin E  : Nourishes and protects with skin-soothing vitamin E.

Fast, free delivery to the UK!

This item is currently stocked in our UK warehouse, so your order will be shipped via a local UK carrier—no international shipping required. Enjoy fast delivery within the UK, complete with free tracking.

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Base that adapts to you

Discover the foundation that simplifies your beauty routine. Its color-changing formula adapts perfectly to light to medium skin tones, giving you a radiant, natural finish that looks like your own skin—but better! It blurs imperfections, softens fine lines, and neutralizes redness in seconds, while protecting you with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.

It adapts to your skin tone

It hides imperfections

How does it work?

Our skin-tone adaptive foundation uses smart mineral pigments that adjust as you blend it.

At first touch, the pigments appear soft and neutral. As the formula is spread over the skin, these micro-pigments disperse and take on a warm tone, revealing the natural blend of shades your complexion needs.

The result? A finish that looks like your own skin, but more even, smooth, and perfectly balanced. No fuss. No harsh lines. Natural, self-adjusting coverage that blends seamlessly with your unique skin tone.

Natural look for over 16 hours.

With FPS 15

Real results

Based on an independent eight-week customer panel.

97%

They said it was an instant match to their skin tone.

98%

They said their imperfections became invisible.

95%

I loved that it didn't feel heavy or like a mask.

Why kiss?

sell
𝐏𝐔𝐑𝐄𝐋𝐎𝐑𝐀®

It adapts to skin tone.

FPS 15

It lasts more than 16 hours.

It feels light

It doesn't settle into fine lines

sell
Others





  • Glycerin

    Glycerin is beneficial for the skin, providing all-day hydration.

  • Vitamin E

    Nourishes and protects with skin-soothing vitamin E.

  • Mica

    Natural mineral pigments for a soft, healthy glow.

    Clean and nourishing formulas that your skin will thank you for.

    Frequently Asked Questions

    check_box

    How to apply?

    Step 1: Create the perfect base
    . Start with hydrated skin. Apply your usual primer or moisturizer to create an even base that will help your foundation glide on smoothly.

    Step 2: Create your base.
    Apply a small amount to the back of your hand. Using a brush, dab the foundation onto your forehead, cheeks, nose, and chin. Blend from the center of your face outwards in circular motions for a natural, smooth, medium-coverage finish with a velvety matte texture.

    Step 3: Customize your coverage
    . Want more coverage in specific areas? Apply a second layer to areas that need extra attention (blemishes, redness, or discoloration) and blend it seamlessly with your foundation.

    Step 4: Set your makeup. Brighten the
    under-eye area with your favorite concealer, then lightly apply translucent powder to your T-zone (forehead, nose, and chin) to control shine and maintain a fresh look all day long.

    check_box

    How long does it last?

    Our long-lasting formula is designed to stay put for up to 16 hours without fading, oxidizing, or staining clothes or masks. Its lightweight, breathable texture clings to your skin while providing a comfortable feel, so you can enjoy all-day coverage that looks as fresh at 8 p.m. as it does at 8 a.m.

    check_box

    What kind of coverage does it have? Can I make it lighter or heavier?

    You're in complete control. A single application provides natural, medium coverage that enhances your skin, evens out your tone, and smooths imperfections. Need more? Apply a second layer to specific areas for full coverage that looks natural, without a mask-like effect or heavy feel. It's fully customizable to suit your daily needs.

    check_box

    Will it cause breakouts or irritate my sensitive skin?

    Our formula is dermatologically tested, non-comedogenic (won't clog pores), and free of harsh irritants. We've also excluded common sensitizers like parabens, sulfates, and synthetic fragrances. In fact, 88% of users in our clinical study reported an improvement in their skin texture after just two weeks of use—it's skincare and makeup in one.

    Find your perfect shade risk-free. Our color-changing foundation comes with a full satisfaction guarantee: if the shade isn't right, we'll give you a full refund, no questions asked.

    We know that finding the perfect foundation online can feel like a lottery. That's why we've taken the risk out of it. Try it on your skin, in your lighting, and following your usual routine. If it's not the right foundation for you, simply let us know within 30 days and we'll give you a full refund immediately.

    We offer free worldwide shipping! We ship to over 65 countries. Check ourshipping policyto find your country and delivery times.

    Refunds are available for all returns made within 180 days. Please see our returns policy or contact customer service for details on the specific return process.

    No, you don't have to pay any import duties or taxes. Our goal is to provide you with a hassle-free shopping experience, so the price you see is the price you pay. There are no hidden or additional delivery charges. This way, you can enjoy our products without worrying about extra costs.

    Why is PURELORA® the best option?

    ⏰Instant results

    Always an instant effect

    ⭐Trusted by over 100,000 people.

    Loved by many others

    ❤Ethical

    Cruelty-free and vegan

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